Atherton Racing signs new partnership with SHIMANO

Atherton Racing and SHIMANO are thrilled to announce that they will continue their partnership for another three years. Since 2008 the Atherton’s and SHIMANO developed in intense collaboration Downhill and Gravity components. They had a huge share in developing new SHIMANO Saint and PRO components. The knowledge and experience that the Atherton’s brought has been incorporated into the SHIMANO Saint group and their own PRO Star Series. Despite their transition in 2012 from Commencal to GT the Atherton’s remained faithful to SHIMANO. Dan Brown: “We are excited to extend our collaboration with SHIMANO. They have been an excellent partner over the last years. Their outstanding quality material had a great influence on our performances. We trust their material blindly so we can focus on what is most important for us, push the limits!” Manabu Tatekawa, marketing manager SHIMANO Inc.: “Together with Atherton Racing we are able to make incredibly strong, innovative, supreme and ravishing designed products for the Down Hill and Gravity scene. They test the SHIMANO Saint and PRO products immediately in competition and provide us with very detailed feedback. Because the Atherton’s rule in extreme sports (with over 50 professional victories and multiple World titles) they make extreme demands on our material. Together we make sure that it is the maximum you can get out of it.”

The team welcomes ONE industries

ONE Industries is proud to announce an exclusive three year deal as the official race team wear supplier of the recently announced; ‘Atherton Racing – GT Factory Team’.

European Marketing Manager – Duncan Briggs:

“We are entering an exciting new chapter at One Industries with the launch of a technical mountain bike apparel and protection line scheduled for release Fall 012. When the opportunity of teaming up with Gee, Dan, Rachel and Marc was presented to us we saw the perfect alliance for the ONE Industries bike line. Being involved with athletes who compete at the highest levels of performance is a critical element of our design and development process. Working with the Atherton Racing GT Factory Team enables us to draw from their experience on the World Cup circuit and gives us an invaluable insight into what today’s rider demands from their gear”.

The team will compete in ONE Industries mountain bike apparel, ONE protection, helmets andcasual wear.

Join us as we infect the world with an all-new chapter for our pedal powered friends.

Established in the heart of San Diego, CA in 1997 ONE Industries set out to become the premiere creators of graphic kits for dirt bikes. The mission was quickly realised and today after a successful transition into helmets and technical race wear the ONE Industries brand is the apparel of choice by some of the world’s fastest riders competing on the toughest Grand Prix and AMA race circuits in the world today.

GT BICYCLES AND ATHERTON RACING JOIN FORCES

Atherton Racing is proud to announce its partnership with GT Bicycles. Beginning in 2012, the mountain bike race team of Dan, Gee, and Rachel Atherton, will join non-family GT rider Marc Beaumont and form the new team GT Factory Racing.

“Atherton Racing is one of the most progressive teams in the history of mountain biking, and is known for taking the sport to the next level,” said Mark Peterman, Global General Manager GT Bicycles. “We’re excited about the partnership because it both continues GT’s legacy as the brand that helps progressive riders push their limits, and because of the opportunities it presents to develop new products.”

Over the past five years, Atherton Racing has seen over 50 professional victories and multiple World titles. For the first time, the Atherton team will also include a non-family member with GT rider Marc Beaumont. As a consistent World Cup downhill rider with podiums in some of the world’s greatest Enduro races, Beaumont will compliment Gee on the UCI DH circuit, and Dan on the Euduro circuit, as his focus has shifted towards Enduro-style events. The team will be riding the GT Fury, Sanction, and Force Carbon and Alloy.

In addition to racing, the team will provide important product testing feedback and work hand-in-hand with GT on future product advancements and the next evolution of GT mountain bikes.

“The new relationship that’s formed between Atherton Racing and GT has opened up so many opportunities for everyone involved, I’m stoked to be going into the next few years of racing being bolstered by a company with such a passion for the sport, and with a company that’s drive for the top step of the podium, matches that of my own,” said Gee Atherton.

About GT Bicycles:
Since 1972, GT has provided riders of all ability levels with a trustworthy, reliable, rock-solid bike they need to push their own personal limits, and the limits of cycling. Their legacy is instilled in every GT design, be it a BMX, mountain, road, or pavement bike. For more information about GT Bicycles, please visit www.gtbicycles.com


Marc Beaumont


Dan Atherton


Gee Atherton


Rachel Atherton

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