Atherton Racing signs new partnership with SHIMANO
Atherton Racing and SHIMANO are thrilled to announce that they will continue their partnership for another three years. Since 2008 the Atherton’s and SHIMANO developed in intense collaboration Downhill and Gravity components. They had a huge share in developing new SHIMANO Saint and PRO components. The knowledge and experience that the Atherton’s brought has been incorporated into the SHIMANO Saint group and their own PRO Star Series. Despite their transition in 2012 from Commencal to GT the Atherton’s remained faithful to SHIMANO. Dan Brown: “We are excited to extend our collaboration with SHIMANO. They have been an excellent partner over the last years. Their outstanding quality material had a great influence on our performances. We trust their material blindly so we can focus on what is most important for us, push the limits!” Manabu Tatekawa, marketing manager SHIMANO Inc.: “Together with Atherton Racing we are able to make incredibly strong, innovative, supreme and ravishing designed products for the Down Hill and Gravity scene. They test the SHIMANO Saint and PRO products immediately in competition and provide us with very detailed feedback. Because the Atherton’s rule in extreme sports (with over 50 professional victories and multiple World titles) they make extreme demands on our material. Together we make sure that it is the maximum you can get out of it.”
January 24th, 2012
@ 10:06 am
tagged:
california, Gee Atherton, GT Bikes, GT Factory Racing
1 Comment »
Gee ripping up the Fury
Gee rips up the new team Gt Fury on his first ride in the US, looks like he’s up to speed already!
Keep posted for more videos and pictures of the new bikes…….
January 19th, 2012
@ 1:17 pm
tagged:
Athertons, dan Atherton, Gee Atherton, GT Factory Racing, Marc Beaumont, One Industries, Rachel Atherton
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The team welcomes ONE industries
ONE Industries is proud to announce an exclusive three year deal as the official race team wear supplier of the recently announced; ‘Atherton Racing – GT Factory Team’.
European Marketing Manager – Duncan Briggs:
“We are entering an exciting new chapter at One Industries with the launch of a technical mountain bike apparel and protection line scheduled for release Fall 012. When the opportunity of teaming up with Gee, Dan, Rachel and Marc was presented to us we saw the perfect alliance for the ONE Industries bike line. Being involved with athletes who compete at the highest levels of performance is a critical element of our design and development process. Working with the Atherton Racing GT Factory Team enables us to draw from their experience on the World Cup circuit and gives us an invaluable insight into what today’s rider demands from their gear”.
The team will compete in ONE Industries mountain bike apparel, ONE protection, helmets andcasual wear.
Join us as we infect the world with an all-new chapter for our pedal powered friends.
Established in the heart of San Diego, CA in 1997 ONE Industries set out to become the premiere creators of graphic kits for dirt bikes. The mission was quickly realised and today after a successful transition into helmets and technical race wear the ONE Industries brand is the apparel of choice by some of the world’s fastest riders competing on the toughest Grand Prix and AMA race circuits in the world today.
