Meet the Team – Event Co-ordinator Tom Lloyd

This week meet Event Co-ordinator Lloydy.   Lloydy lifts weights in the team gym, eats (a lot) of Aldi baked beans and describes himself as “Team Bitch.” Good at Instagram, Facebook and Twitter. Crap at making tea. Name: Tom Lloyd From: Swansea, South Wales Joined the team: June 13 On duty: Everything from Social Media, ordering the guys kit, booking… Read more

GT Factory Racing Announce Three New Partnerships for 2015


GT Factory Racing Announce Three New Partnerships for 2015. As the GT Factory Racing team throw themselves into their first intensive training camp in Del Mar, California, Atherton Racing are pleased to announce the continuation of their successful relation with GT Bicycles and to welcome three new partners for the 2015 season. Jeep, the iconic 4×4 brand will become an… Read more

Escape. Create is here!


The latest ground-breaking moving image project from Red Bull and Atherton Racing launches today. In an exciting progression from last year’s Four by Three films Directors Clay Porter and John Reynolds from Metis Creative tell the story of Dan Atherton’s fascination and boundless energy for course building by exploring three very different projects. The film also features interviews with Dan’s… Read more

Red Bull Hardline Event Video


Check out the event edit from the Red Bull Hardline event, once again Dan Atherton creates a masterpiece! Huge thanks to all the UK Red Bull crew that helped us pull this event together, looking forward to returning in 2015!

3 minute blogs – Marc Beaumont, September 14


You know the score, one rider, a stopwatch and sometimes a mobile phone Today it’s Q&A with newly crowned Shimano BDS Series winner Marc Beaumont…Starting NOW What’s been the most exciting thing about the 2014 season?? Winning the BDS overall – there is something very important to me about the national titles, and Meribel race run until I hit the tree!… Read more